Publicizing Your Technology Brand

William Madaras

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Longing for recognition, customer acquisition, VC interest?  Have a great product app or service that no one knows about?  Tired of "Shark Tank" throwing money at ten year olds?   You are not alone. There are some inexpensive, simple marketing tactics that you can deploy to help differentiate your innovation and create awareness for your start-up. First, decide what your marketing needs are and how to fulfill them.  Looking for more customers?  Has your competitor gained the upper hand? Is your distribution channel clogged?  Want engineers? Sales force needs some oomph? Having supply chain issues?  Network integration problems?  Your cloud strategy beginning to drift?  Software becoming too soft? Suffering from platform plateau? What is the best marketing path to resolving these issues? Spend big bucks on an ad campaign? Impress with a huge trade show booth and a ma... (more)